![]() ![]() This means that doing marketing on Ximalaya FM, enables your brand messages to reach young Chinese customers with higher purchasing power. Research shows that Ximalaya FM users have a low overlap rate with other major social media platforms like Tencent Video, TikTok, iQIYI, Youku and Tencent News. This means that the platform is largely supported by a unique user community. The effectiveness and cost-efficiency of audio ads on Ximalaya FM are higher and will help you reach customers that are unreachable using other platforms.ģ. Voice-based content cuts through the noise. In a digitalized world full of textual and visual content, audio recordings are one of the best alternatives to attract Chinese consumers. #Didi keep ximalaya linkdoc us ipotimes full On Ximalaya FM, you can promote your products with audio ads from 15-30 seconds. Users, especially those without a membership account, are unlikely to skip ads and the attention for these kinds of ads is usually high. The iOS version of the Ximalaya FM app fully supports voice commands and has a smart speaker making things even more convenient, especially for those with visual disabilities.Īudio content is unique because people can listen to it while they do other things and in all kinds of situations. ![]() They can listen before they go to sleep, during a break at work, while dining, while driving or when they’re waiting for someone.
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